Universities, as catalysts for social change, have significant influence over the societal, cultural, economic, and intellectual domains. They play a vital role in shaping the future and fostering beneficial social transformation. Aiming to explore the implementation and role of University Social Responsibility (USR) initiatives in achieving sustainable development in Malaysia, this research adopted Carroll’s Model as a framework. A qualitative content analysis through a directed approach was performed on the official website of the Top 15 Malaysian Universities in Times Higher Education (THE) Impact Ranking 2023. THE Impact Ranking 2023 is a worldwide ranking that evaluates universities’ commitment to sustainability in four key areas: research, stewardship, outreach, and teaching. The research revealed the upsurge in USR initiatives in Malaysia by public and private universities within the framework of economic, legal, ethical, and philanthropic responsibilities. Equally important, the research discovered that Malaysian universities demonstrate high institutional and policy support to attain sustainable development in Malaysia. Most of the USR programs led by public and private universities are aligned with addressing specific global challenges outlined in the United Nations' 17 Sustainable Development Goals. As a theoretical contribution, the research adds to the literature on the Carroll Model Approach in the context of Malaysian universities. As a practical contribution, the research guides universities, policymakers, and stakeholders on the strategies that foster sustainability practices through USR initiatives.
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